I actually really dislike that saying. But, it’s true, and content will reign and rule for the rest of our digital marketing days to come.
So what exactly is “content?”
Content is what fuels your digital presence. Whether you’re posting on social media, sending out a monthly newsletter to your contact list, creating videos on YouTube or just putting together sales packets for potential clients… what you show them makes a difference. In fact, it can be the deciding factor in whether or not someone decides to buy your product or work with you.
Your brand needs to be on point.
Your graphics need to be appealing.
Your posts need to be engaging.
You need to connect with your audience.
You need to be consistent.
Did you know that on average a consumer will need to see your product or hear your message SEVEN TIMES before it sticks? Marketing is not a one and done shop… it takes time, continual effort and creative solutions to ensure that you’re getting your message out across multiple platforms while appealing to everyone in your target demographic… all while thousands of other businesses are trying to do the exact same thing.
I can help you stand out.
Callie Betz Creative 